Have you ever wanted to trade something fun, rather than boring stuff like oil, iron ore, or shares? Maybe something like burgers? Now you can — kind of. Burger King in Russia has just announced a new loyalty program using virtual coins called Whoppercoins, which is hosted on the Waves blockchain platform. Waves allows users to swap and trade blockchain tokens which have an inherent value on a peer-to-peer exchange.
A supply of 1 billion Whoppercoins have been issued so far, and customers will receive one Whoppercoin for every ruble spent ($ 1 is 59 RUB). They can redeem one Whopper burger with 1,700 Whoppercoins, which are stored in a digital wallet. While the Whopper cryptocurrency is a bit of a gimmick, customers can still trade and transfer the coins, just like any other cryptocurrency.
Whoppercoin even has its own dedicated asset page, which describes it as “a token for buying burgers in Russian Burger King and for the stock exchange.” Burger King Russia says it will release an app for the program in the Apple Store and Google Play in September.
“Now Whopper is not only burger that people in 90 different countries love – it’s an investment tool as well,” Ivan Shestov, head of external communications at Burger King Russia said in a statement. While Shestov saying “eating Whoppers now is a strategy for financial prosperity tomorrow,” may be a bit of a stretch, free burgers is something I’ll always put my hand up for.